Bias Kernel

Interactive demos that measure one persuasion lever at a time. Make a choice, then see exactly what was done to you — and what happened to everyone else.

The Roastery

Decoy Effect

Does adding a deliberately worse plan nudge people toward the target plan?

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The Roastery Starter Kit

Artificial Urgency

Does a ten-minute countdown make people grab an offer faster — and is the clock even real?

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